Countless Causes.
This site is to support your specific non-profit, charity, or charitable cause. If you are not one of those please register at the Olcott Polar Bear Swim where our regular participants register.
The One Plunge - Countless Causes is our iconic swim's new initiative that is designed to help raise funds for your specific organization or cause without any heavy lifting—and when partnering you join a region-wide 'Partnership in Giving' at one of WNY’s most beloved, annual community and family-friendly events.
* Polar Plunge: Sunday, March 7th, 2027.
* Check in & Tailgating starts at 9:30 am.
* Costume Contest and Plunge activities start at 1 - 3:00 PM
Olcott Polar Bear Swim/Plunge
Any Western New York charitable organization or cause ready to raise funds, tell its story, and give a helping hand up to other local causes at the same time.
So? Are you a registered nonprofit (don't have to be a 501(c)(3) * Service Club (Lions, Rotary, Kiwanis, Moose) * First Responder * Youth & School Sports Team & Activity Club * Library * Veterans & Military Supporter * Pets & Animal Supporter * a part of charitable Health & Human Service, or so many more. It's free to register for an individual or team. Once you raise $50. per participant you are officially registered.
It's a great cause and easy to raise funds for your organization from it.
If you are a non-profit, or charitable cause, register as an individual or a team—and get people excited about what you are doing to inspire donations.
It is free to register as either to support your cause.
Once you raise $50.00 per participant ($60.00 day of the swim) your authorized to take the plunge. Each participant gets a official 2027 t-shirt and the more money your effort raises, the more merchandise you or your team qualify for. See more ...
So, reach out to your audience and ask for their support for this fun and important 'Partnership in Giving.' Working together, making things better.
Use our ready‑to‑go toolkit: pledge page, social posts, email templates, and press pitch we'll provide when you finish registering. It's free to register
Invite supporters to help you and your cause, Oh, and tell them to come support you at the plunge too!! There will be plenty to do and experience.
It's a fun, iconic event and now an opportunity for people who help serve to make their communities better.
Check in & tailgating starts at 9:30 am on Sunday, March 7, 2027.
Check-in opens at 10:00 am
Join the 'Parade of Heroes,' our costume parade & contest (plungers & teams only). Enjoy the vendors food, music, and the Kid’s Zone, and take the plunge together.
Date: Sunday, March 7, 2027 - Olcott, NY - Visit and network with other charitable efforts and get to know why WNY is a region of neighbors.
Schedule:
* 9:30 am - Parking & tailgating starts.
* 10:00 am - Check-in at the Lions Pavilion in Krull Park
* Kid Zone is open at 10 am with a heated and outside area for 2027 :)
* 1:45 pm - Announcements & Polar Plunge Begins
We do have bus parking. Please download our
Every dollar raised by your participants does double duty. 50% gross goes directly to your charitable cause. The remaining 50% is distributed across Western New York through Lions‑led community service, multiplying our local and regional community service efforts.
Scroll down for more.
We invite partnering organizations and causes to set up a table and/or tent at the Olcott Polar Bear Swim to tell your story and extend your audience.
* You also get to keep 100% of tabling donations, merchandise, and services transacting at your booth/table/tent as a further incentive to participate. Remember dress for the weather and bring a propane heater ;)
* Transparent reporting related to Polar Bear plunge fundraising, prior, during fundraising and after the event through our Zeffy fundraising platform. Everything is also reconciled when you check in prior to plunge.
* Payouts of the 50% of raised funds by each registered Partner in Giving are made by March 31, 2026. We don't make any payments directly to individuals, only to organizations, registered entities or approved platforms like 'Ride for Roswell', 'GoFundMe,' etc.
* The Olcott Polar Bear Swim has been giving since 1969. It is the oldest charity swim in New York State, and is hosted by the Olcott Lions, one of 40+ clubs of the WNY Lions Clubs.
The Story
The Olcott Polar Bear Swim — originally called the “Swim for Sight” — is a long-standing winter tradition held at Olcott Beach in the town of Newfane along Lake Ontario in Western New York. Open to all ages, it was founded and operated by the Olcott Lions in 1969, now celebrating its 58th when we again take the plunge the first Sunday of every March.
The event brings together adventurous participants willing to plunge into the frigid lake waters — many dressed in costume — in order to raise funds for charitable causes, historically beginning with vision‐related causes (“for Sight”) and expanding to support many local community programs.
How it came to be?
The event was started in 1969 as a winter challenge made at Olcott's Black Stallion Tavern, when Lions challenged each other to take a dip in the frigid waters.
Over the years it has evolved into a full winter festival with plungers, costume contests, tailgate parties along the lakeshore. Weather has never been a factor as First Responders, US Coast Guard personnel are ever present and it is managed by veteran Polar Bear plunge event coordinators. Not only has the Lions been involved we have some Polar Bear participants who have taken the plunge each year of its existence.
The original mission was charitable: to raise funds for people with visual impairments, and later to help a wide range of nonprofit causes in Western New York region.
The Olcott Lions Club has consistently emphasized the communal, fun and philanthropic nature of the plunge — turning a cold-water daring act into a strong example of community solidarity and giving. And now, the 'One Plunge - Countless Causes' initiative has opened the swim up as an opportunity for any verifiable or registered charitable causes throughout the region.
Wait! Wasn't the first recorded Polar Bear swim done by the Coney Island Polar Bear Club. Yes, it was, but they didn't start raising money for charity until the mid-1970s, giving the oldest continually run Polar Bear swim/plunge, the Olcott Polar Bear Swim.
Our sponsors and our hero participants make it all possible!
BTW - COSTUMES and Polar Bear TEAMS are highly encouraged.
The more funds you raise for your swim the more official Polar Bear Swim swag you get! This doesn't come out of your fundraising, as the Olcott Lions take care of all expenses for the merchandise fundraising rewards initiative.
* Remember to pick up your official Polar Bear Swim t-shirt the day of the swim when you check-in. Each year is a different design.
You can also register for the day of the Polar Bear Swim on
Sunday, March 7, 2027, but it will be a donation of $60. NOT $50.00
@ $200.00 dollars raised, you get a t-shirt and you'll also get a 2026 Polar Bear hoodie.
@ $350.00 dollars raised, you get a t-shirt, a Polar Bear Swim hoodie, and a cool 2027 collector beanie. You also get Express/VIP access to the beach.
@ $500.00 dollars raised, you get a t-shirt, a cool 2027 beanie, an official 2027 hoodie, and the official 2027 Polar jacket. - this is ordered after we get sizes. They are then gotten to you via a delivery service. You also get Express/VIP access to the beach.
Our participants are encouraged to get into costume and celebrate the day. You may win prizes.
Awards are for individuals and teams.
We judge based on:
* Most Original
* Most Fun
* Most Entertaining
Judging is done during our Parade of Heroes just prior to our swim when we ask participants to walk together to our Polar Swim / Plunge entrance. Learn more when you check-in the day of the Olcott Polar Bear Swim/Plunge.
Just Some of Our Charitable Recipients
How do I donate funds I have raised for the Swim? Can I use a credit/debit card?
It’s best to use this web page and take advantage of the incentives and start your fundraising campaign now. You can also submit contributions using cash, check, credit, and debit cards when you arrive and register for the swim at the Lions Pavilion. Those funds will be added to your online campaign totals. Remember, registering online will save you money and put you at the front of the line when you arrive to sign in and again when entering the water.
What kind of weather can be expected?
Early March weather is typically cool with some bluster -- temps in the 30s or 40s, a noticeable wind off the lake and possible rain or snow. Over a 5-year cycle, we will have one year that is unusually mild and spring-like with sun and temps in the 60s, then one other year it could be miserable with a bracing wind, light snow or rain, but most years it is outdoor friendly if you are dressed properly.
How do I find out about lodging?
To view area lodging, go to olcott-newfane.com
Can I wear a costume?
Absolutely! Many swimmers and spectators wear costumes. Just remember, you still need to protect yourself when it’s cold and you may be in crowded places at times. Also, please keep your costume respectful; there are families, children, and neighbors in attendance.
Is there a place to change clothing?
We have established a ‘Women’s changing area’ in the rear of the registration site at the Lion’s pavilion, but there is no restroom and you must take your belongings with you. Many folks simply change in their vehicle or even hold blankets around each other.
Are there restroom facilities?
The Krull Park restroom is on East Main St. near the Lions Pavilion. Portable sanitation units are located at Franklin and Main Streets and near the Main St gazebo. Restrooms are also available to patrons of local businesses.
Can I get food at the Polar Bear Swim/Plunge?
Local restaurants and businesses in Olcott serve food, although some change and limit their menus on Polar Bear Day. Food is available on the street, which is provided by area Lions Clubs, not-for-profit organizations, and volunteers.
Is alcohol available?
The Lions Club and event organizers do not serve alcohol. Alcohol can be purchased at local establishments licensed by the state. Many participants bring beverages with them for responsible personal consumption. Retail beverages can be purchased at the Eastside Market just north of the Rts 18 & 78 intersection. There is zero tolerance for drinking and driving and underage consumption. Police are present and some like Niagara County Sheriff Michael Filleciti and his first-responder team participate in the swim.
Is a ticket required to participate in the Swim?
All swimmers must check in on the day of the swim at the Lions pavilion. Again, it's quicker if you've registered and started a campaign online for an expedited check in.
Swimmers are given a card with their swim time which tells when the swimmer and one helper can access the beach to swim. The beach is off-limits to everyone else.
What about swimmers under 18 … Is there an age requirement?
Swimmers under the age of 18 must be accompanied by a parent or guardian or provide written permission from a parent or guardian.
Young participants must be able to walk to the beach and water on their own and must have the physical and emotional maturity to be in a crowded and congested environment with icy conditions and rough terrain.
Participants should not carry young children on the stairway or into the water due to potentially icy conditions, rough terrain, and crowded surroundings.
Where do I park? What is the cost?
There is ample parking in or near the area and parking is not a problem if you arrive early. Those arriving later may need to walk a bit, but there is no fee for parking unless it is a privately owned lot.
Is there handicapped parking and access?
Yes, with a valid handicap sticker, traffic personnel will direct you to the Krull Park terrace area along Ontario Street above the beach.
Is there a designated parking area for tailgate parties?
Those arriving early get the best spots. Most tailgaters gather on the open streets adjacent to Krull Park and in the area around the village square/gazebo. Please keep in mind, you must set up in a public use area that is safe, does not impede traffic and swim operations, and does not affect residential properties.
Where do buses and limos park?
There are designated areas for full-size bus parking. See the parking map at thepolarbearswim.org/maps
Premium Bus and Limo Parking is available at the corner of West Main and Lockport Streets, across from the Lighthouse Grill -- a fee applies (see green on map).
Reserved Bus Parking - Groups arriving by bus can reserve a limited number of locations in the vicinity of Main and Ontario Streets and the village square, between Lockport Street and the Carousel -- there is no fee but a reservation must be made prior to March 2 (see red on map).
Unreserved Bus Parking is located off East Main Street at the corner of the park access road to Route 18 (see blue on map).
Drop-Off Bus Parking - Bus operators can also drop off passengers in the village and park in the municipal lot at the east end of Ontario Street, and then return to pick up passengers upon departure (see gold on map).
Limos, Vans, and Small Buses -- There is no designated area for limos and smaller transporters and no reservation is needed. Most drivers can find a spot in the village area and like to move around (except - if the limo is the size of a bus, then you will want to follow the options outlined for buses above).
When is the best time to arrive and leave?
If you arrive by noon or so, there is plenty of time to get ready, register, look around, and visit with friends prior to the 1 pm start of the swim and its opening ceremonies. After the Swim, traffic and congestion are heavy for about 30 minutes, so most folks simply plan to ‘chill’ and visit for a while until things open up.
Where can I get cash (ATM)?
There are ATMs at the East Side Market, Maxwell Station Restaurant, and Dollar General.
Are there indoor places we can gather before and after the swim?
There is no public indoor gathering facility, but many customers patronize and gather at area businesses.
How should I dress as a spectator, or as a swimmer?
In layers for changing conditions. There is often a biting March wind off the lake that makes it noticeably colder than it is away from the lake – but then, hooray, because the sun can come out to warm things up!
Swimmers must have footwear and it is important to remove and change wet clothing quickly once you exit the water to avoid hypothermia.
I am not swimming but can I accompany someone who is swimming?
Swimmers can have one helper accompany them to the beach; other friends or family can view and wait in the terrace or park above the beach
How can I get pictures of someone who is swimming?
It is difficult; unless you are the swimmer’s designated helper. Even for a helper on the beach, it can be hard because of the crowd. It works best if you take photos before they go to the beach. Spectators are not allowed on the stairway to the beach.
Where is the best place to watch the swim?
The terrace area above the beach west of the stairway along Ontario Street is for spectators
Can I buy a swim T-Shirt?
This year’s T-Shirts are a reward for anyone who helps with the Swim’s charitable fundraising. Non-swimmers can also register for the swim and make a $50. donation and receive a T-Shirt. Classic T-Shirts from years past are available for sale … Classic Ts are $5.00 or $10.00 and previous year’s Hoodies can also be purchase for $30.00.
Who do I contact if I would like to help with the swim?
Please email: olcottlions@gmail.com
What if I raise funds but I am unable to attend?
Please go to HERE to make credit or debit card donations. You can contact olcottlions@gmail.com and we'll coordinate receiving your donation, or mail your contribution to:
Attn: Polar Bear Swim
Olcott Lions Club
Box 316
Olcott, NY 14126
(716) 588-0411
Can I be a vendor at the event?
Please see our vendor policy at Most Updated Vendor Policy
Download to print this FAQ
Plans are underway for next year's Kids' Zone
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(716) 588-0411
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